Sky Sport asked Monkey to come up with a series of Instagram AR filter to relate to their young social media audience on @skysportformel1. We developed face filters, games as well as a social media challenge. Creative lead on this campaign was Kutay Dogan, 3D design by Marc Pantenburg.
agency
client
Monkey XR
Sky Sport
Sky Sport asked Monkey to come up with a series of Instagram AR filter to relate to their young social media audience on @skysportformel1. We developed face filters, games as well as a social media challenge. Creative lead on this campaign was Kutay Dogan, 3D design by Marc Pantenburg.
agency
client
Monkey XR
Sky Sport
Look and feel of the on air campaign as basis for the filters. Below are different angles of the concept car used in the filters.
The campaign was kickstarted with a video of Mick Schumacher using this racing game AR filter.
We also developed the grand prix games. Users can drive along 5 of the original grand prix tracks.
We designed ten different fan filters for each of the Formula 1 teams. I implemented the 3D and animated everything in Spark AR.
