rückwerts ≠ vorwärts
During the second year of graphic design studies I developed an identity for a fictitious sustainability festival with Eric Windel und Janina Schwager.
The identity reflects the sustainable aspect by using collages as image material. The name rückwerts is a play on the German words backwards and valuable.
The material we designed include a series of posters which develop from a partly readable poster to the final one with all the necessary information. As the festival was supposed to take place in Berlin, I also created a map that just shows the districts of Berlin that were needed connected by subway routes.
Give-aways for the festival were supposed to be seeds like here on the right and matches to highlight the sustainable nature of the festival.