rückwerts festival

Finding an identity for a fictitious sustainable festival

 

 

 


haengung1

rückwerts ≠ vorwärts

During the second year of graphic design studies I developed an identity for a fictitious sustainability festival with Eric Windel und Janina Schwager.

The identity reflects the sustainable aspect by using collages as image material. The name rückwerts is a play on the German words backwards and valuable.

The material we designed include a series of posters which develop from a partly readable poster to the final one with all the necessary information. As the festival was supposed to take place in Berlin, I also created a map that just shows the districts of Berlin that were needed connected by subway routes.


 

 


horst2
horst3
horst4

uhrmacher2
uhrmacher3
uhrmacher4

 

 

 


map1

map2

 

 

 



 

 

 


Give-aways for the festival were supposed to be seeds like here on the right and matches to highlight the sustainable nature of the festival.

samen

matches

 

 



 

 

 


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