BBC Three Identity

Identity for an online channel. A project at HU Utrecht.



Young, independent, free

During my Erasmus studies at Hogeschool Utrecht NL I had to take apart the current TV channel BBC Three. The idea was to rebrand it as an online streaming platform for a young audience. On the left you see the final channel idents for the new fictitious BBC Three.






Poster series introducing the program


I came up with a new liquid identity. The background of the logo consists of different sized squares that contain stills of BBC Three series or movies as you can see in the brand book above.

It can also be used inverted as you can see in the trailers above or on the posters. This way the identity is very versatile but stays close to the original BBC content, which is mainly produced in-house.

Poster Mock-Up

draft for the website


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