During my Erasmus studies at Hogeschool Utrecht in the Netherlands I had to take apart the British TV channel BBC Three. The idea was to rebrand it as an online streaming platform for a young audience. Below you see a poster of the research for the final identity.
I came up with a new liquid identity. The background of the logo consists of different sized squares that contain stills of BBC Three series or movies as you can see in the brand book above.
It can also be used inverted as you can see in the trailers above or on the posters. This way the identity is very versatile but stays close to the original BBC content, which is mainly produced in-house.